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High Voltage - We don't need to sell a million units to be successful, thinks Conduit 2 will sell better than The Conduit

by rawmeatcowboy
07 February 2011
GN Version 3.1

“That’s a misnomer in our industry. By and large people look at it and they say, if it’s not a million unit seller it’s a flop. That’s preposterous. If I make this bottle of Coke, and let’s say there’s 10 pence of materials here – coloured water, sugar and a glass bottle – if I sell this for a pound, I’ve just made money. Whatever the product is, if it costs you less to make than you end up making off the thing, you make profit. As long as the profit margin is strong enough, then you get enough of a return and you can make another. The biggest misconception of consumers of the industry is that million-unit benchmark. When you really look at the number of games a year that sell over a million units, it’s almost none of them. If that really were the minimum bar for a success, the game industry would be gone in under a year. There are thousands of games released that don’t sell a million units. There are like 10 games a year that sell over a million units. But if you can sell a few hundred thousand copies – 300, 400 thousand copies, which is in the range that we did – we made money off that. We did well. Although it was a considerable budget for a Wii title, it was not the kind of budget a Gears of War had. If we’d spent the Gears of War money, then we probably wouldn’t be having this discussion now. We’d be back working on something else. We’d always like to make money. Everyone would. But if we sold the exact same number of units as we sold with Conduit 1, we’d be high-fiving each other. But I think we’ll do better.” - High Voltage’s Eric Nofsinger

The reason why we’re seeing a Conduit 2 is because the first made money. We all saw that talk of High Voltage making a 2-game deal for the Conduit brand, but now the company has plans to move past that with something on 3DS. The game may not have the levels of success that Mario or Zelda does, but it still made money.