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Take-Two still angry over Adults Only Manhunt 2 rating

by rawmeatcowboy
09 July 2007
GN 1.0 / 2.0

“We’re determined to bring Manhunt 2 to the consumers for which it was intended, and to do so in a responsible fashion. We don’t see ourselves in the AO business, but if we find ourselves in the AO business, it would be because we have a title that we consider art and entertainment, that we consider is appropriately rated at AO, that we’d like to bring to market, and that I and Ben [Feder, CEO] are prepared to stand behind. In that instance, one has to ask oneself what’s the purpose of a rating if it in fact means that a title cannot be released? But I don’t think that that issue falls at the door of retailers. Retailers are acting responsibly, frankly, and I think a retailer has a right to say, ‘This is what I’m prepared to put on my shelves.’ It’s not correct to be critical of the retailers at all. Because this is a voluntary ratings system in the US, we have to be critical of ourselves if we’ve allowed a system to develop that prevents us from bringing a title to market that we want to bring to market. That’s something that we have to address.” - Take-Two chairman Strauss Zelnick

Something tells me that this is going to be a very long and drawn-out fight. I applaud both sides of this issue for not backing down when they firmly believe their point. We shall see what happens in the long run though.