Just how successful is the MySims series?

I pulled this bit from the press release below. I thought it was interesting enough for its own post.

Since its launch in September 2007, MySims quickly rose to global success and is loved by players everywhere, having sold 3 million copies worldwide to date. For more information on MySims, please visit www.mysims.com.

Looks like EA succeeded in making a game that could appeal to people around the world. I know they wanted an art style that could catch on in Europe, North America, and Japan. I’d say they did a pretty good job.