The vast majority of used games are not traded in until the original new game purchaser has finished playing - more than two months after a new game is released - typically well beyond the window for a full retail priced new game sale.
If trade-ins occur at GameStop, they should position the trade-in customer to buy more new games than he/she would otherwise normally purchase. Because the average used game value is around 20 per cent of the new game price, we think that used game trade-ins fuel incremental sales of over six per cent of total new game sales, suggesting that the cannibalisation from the used game ‘push’ is more than offset by the benefit from used game currency. - Michael Pachter
Is it just me, or is Pachter talking non-stop this week? We’re only on Tuesday, and I feel like I’ve done nothing but talk about him!
He better be careful talking about used game sales all the time. The industry is already up in arms over the situation, and now he’s saying that it helps new game sales. I’m not too sure I buy that one.