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Reggie says motion controls, fitness games may be becoming 'red ocean', Style Savvy is a 'new core' title

by rawmeatcowboy
09 July 2009
GN Version 3.1

A portion of a FastCompany interview with Reggie Fils-Aime…

FC: When you look back at the success of Wii Fit and the Balance Board, how much of this did you anticipate, when you first got wind of it and when it was announced a couple of E3s ago?

RFA: Well, we’ve always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history: rumble, joystick; things that we invented if you will, and first put in video games, others quickly latched on to. So as you look at where we are today, the combination of fun and fitness one could argue is quickly becoming Red Ocean. One could argue that in the future active motion control may become Red Ocean, so from our perspective we always have to be pushing the envelope in ways that we believe benefit our strategy, which is driving more and more people into this category, and that’s what the Wii Vitality Sensor is all about.

It’s all about pushing the envelope as to what can create compelling content, and an entertaining experience in ways that haven’t been done before. Because to date that consumer, who hasn’t yet been compelled with the first-person shooter, or an action side-scrolling adventure, or a fitness game may be compelled with something that we do with the Vitality Sensor.

Reggie also made a point to discuss how Nintendo approaches all different gamers, including the ‘new core’

…in one press conference something like Metroid: Other M, which is very core and very much gamer-centric if you will, coupled with something like Style Savvy, which is what we would call “new core.” These are girls who have bought a DS or DSi, and maybe have played something like Nintendogs or maybe have played new Super Mario Brothers for DS. This is another step in the journey for them, and then also the showcase Wii Fit Plus, and then to showcase the Vitality Sensor.

Make sure to check out the full interview where for much more info