Coming from an IGN interview with Reggie Fils-Aime...“Imagine a standard 3DS laid all the way flat, and with the depth slider all the way down. Everything else is there in the system. We’re always thinking about what we can do that’s new, unique, different, and brings more people into this category that we love and so with the Nintendo 3DS, we were clear to parents that, ‘hey, we recommend that your children be seven and older to utilize this device.’ So clearly that creates an opportunity for five-year-olds, six-year-olds, that first-time handheld gaming consumer.
We’ve always been thinking about, 'how do we approach that as one target?' and that certainly helped spur the idea of the Nintendo 2DS. Let’s have the consumer have access to all of these great games – Mario Kart 7, Animal Crossing – but do it in a 2D capability with a device that has a dramatically lower price point. That’s just an example of how we’re always thinking about, ‘how do we get more people playing games? How do we get more people playing Nintendo games?’” - Reggie Fils-Aime