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Greece - Nortec Multimedia S.A. ceases partnership with Nintendo

The following is an official press release from Nortec Multimedia...



"Dear Partners and Friends,



As you all know, Nortec Multimedia withstood the relentless economic crisis which affects our country over the last six years. Even today the company is healthy and operates without loans.



However, a number of important trade issues with Nintendo oblige to put an end to our long-term cooperation. Therefore, with great sadness we inform you that our partnership with Nintendo ends on 12/31/2015.



We would like to express our gratitude to all our partners for the hearty and continuous support over the years and of course all consumers and fans of our products. Also, we wish Nintendo the best for its future plans and activities in Greece, Cyprus and the Balkans. "



We should expect more information on the company's future and the allocation of Nintendo's products in Greece soon.

Categories: General News

Comments

csp
Tue Sep 29 15 01:14pm
(Updated 1 time)

NOE simply left the Greek distributor to sink during this summer's capital control restrictions. Thank you dear Shibata for this cruelty. Thank you for punishing Greece for NOT selling the EU average of 3DS systems (GDP is down 25%, there is competition from 10 eu games on the PSP and you know, a handheld console is NOT an essential product so your marketing department messed up ROYALLY)

Sony translates quite few of their games into Greek. Nintendo NEVER bothered. Heck even THQ translated those disney tie ins, your complete disregard for the smaller markets disgusts me. You really need to rethink your CSR plan (IF YOU GOT ANY that is)

madao
Tue Sep 29 15 01:19pm
(Updated 1 time)

Do you have any concrete information that suggests that Nintendo didn't do something that they should have done to help Nortec and what that is?

Sony has an official department in Greece, not a reseller, plus they always had by far the largest part of the pie in Greece, even on Wii days. It makes sense for larger initiatives like translations to happen. And since translations are costly, do we have any proof that the money that reached NOE from the greek market was enough to warrant a translation?

csp
Tue Sep 29 15 01:27pm
(Updated 5 times)

During the summer, Nortec was unable to bring any games unless they paid them IN FULL, something NO ONE EVER DOES (they pay NOE back when the games have been sold to customers). Yes no insurance company could insure the goods as NOE demmands, but arrangements COULD have been made. Devils Third never made it over here. (no big loss but still)I am in no position to comment any further. Take it as you will, this is not an official statement by any company and I do not work for Nortec.

Sony has a strong foothold here but the Wii and the PS3 went neck to neck with the DS reigning supreme and the PSP having a considerable chunk of the market especially in the adults who joined the army (obligatory over here) YES there were more than enough consoles to warrant translating brain training nintendogs and pokemon (THQ dubbed Ratatouille and Wall-E - multiplatform titles but selling the most on the Wii, is that enough for you?). Instead, Sony dubbed all PS3 buzz games, sly and of course god of war ascension, the latter being average regarding the dub, but it was a BIG honor for Greeks (subbing A LOT more including uncharted and the last of us).

and you see, sometimes you do stuff to enforce your CSR image, as it is an indirect way that leads to more sales. Just look up the term...

madao
Tue Sep 29 15 01:40pm
(Updated 2 times)

and you see, sometimes you do stuff to enforce your CSR image, as it is an indirect way that leads to more sales. Just look up the term...

But that's Nortec's job, as the official face of Nintendo in Greece.

I assume that a translation could happen only if both parties came to an agreement about how much money each one will put into it. We don't know though what offer Nortec made to Nintendo for a translation (did they ask for Nintendo to pay for it fully? who knows?)

Do you see anywhere the term "Nintendo of Greece? No? There is a reason behind it, Nortec is a distributor with a few additional traits (ie service), it is NOT Nintendo of Greece.

It's NOE's job (actually its NCLs) to establish some standards regarding how they treat their subsidiaries and their distros, in order to care for their customers. We lost the big indie sale because we could not use our credit cards (Nintendo does not have a Greek account - their fault) and surprise surprise...there are NO eshop cards in stores AT ALL! Pure BS.

madao
Tue Sep 29 15 02:43pm
(Updated 1 time)

The lack of e-shop cards is caused by Nortec though, they are the ones that decided not to bring them in the country.

Last time I checked Nintendo didn't start the capital controls. Opening a company bank account in a foreign country is also next to impossible without owning a company in that country. For example the company I work for has been trying desperately to get a company bank account in Malta but we still haven't managed to do so, even though we do have offices there.

csp
Tue Sep 29 15 02:59pm
(Updated 2 times)

First of all the ONLY EU countries that have eshop cards (that I know of) are the UK ad possibly Germany. Since we DID have Wii point cards (along with EVERYONE ELSE) back then, it is ENTIRELY NOE's fault.

as for the bank accounts, Nortec DOES have one. They could reroute eshop funds to Nortec instead of sending them directly to NOE. Yet since no eshop was functional (apple managed to get it sorted much faster than everyone else - yet its not fair to compare them to Nintendo), the other option would be to simply allow Nortec to take orders via the phone and send them the codes.They could have solved this in a number of different ways, yet they simply did not care.

NoE have been ignoring smaller markets for a very long time (manuals used to be translated in Greek and in color - NES-SNES era) yet even they fail to rival the idiocies of Reggie. Sorry about that dear US market.

I am sorry but you make no sense. Nintendo does not sell anything physical to Greece directly, Nortec was the one that decided what they wanted to sell, clearly they thought that e-shop cards would not be worth it and they decided not to import them. Wii had point cards because Nortec did import them.

Nortec is not Nintendo, it is a third party company, having their revenue go through a third party account would be a terribly stupid decision, let alone an account they would still even now not be able to draw the money out off.

csp
Tue Sep 29 15 05:18pm
(Updated 1 time)

"Nortec is not Nintendo, it is a third party company, having their revenue go through a third party account would be a terribly stupid decision, let alone an account they would still even now not be able to draw the money out off."

OF COURSE they could, capital controls functioned in an entirely different way. You could not get money OUT of Greece, and yo could not get it as cash, but you COULD use it for transactions inside Greece WITHOUT ANY LIMIT(bank transfers-credit cards all worked fine for any company that had a Greek account). As I said, this was a complex situation, NOE could have found a solution, they did not bother.

"Nortec was the one that decided what they wanted to sell"

A bit naive here are we? point cards are discontinued in pretty much EVERY corner of the world, so trust me when I say this, there IS a reason behind it and does not have to do with Nortec but with Nintendo themselves.

madao
Tue Sep 29 15 07:40pm
(Updated 2 times)

Again you are not making any sense. Did Nortec ask NoE for prepaid cards and Nintendo said no? I highly doubt that. Prepaid cards might not be sold in many places of the world, but they are still being printed since at some places they are being sold, which means that Nortec never requested any from Nintendo.

OF COURSE they could, capital controls functioned in an entirely different way. You could not get money OUT of Greece, and yo could not get it as cash, but you COULD use it for transactions inside Greece WITHOUT ANY LIMIT. As I said, this was a complex situation, NOE could have found a solution, they did not bother.

How can a company in Germany use money in a bank account in Greece under capital controls, an account that does not even belong to them? NOE would want that money to go straight from that account to theirs, which to this day it is not possible.

Even if NOE allowed Nortec to take care of the e-shop income until the capital controls are lifted (which would be the most stupid thing a company could do in the first place), they would still to this day have no access to it. Tell me, since Nortec is shutting down now, how would Nintendo claim that money, money that is in a bank account they have no rights over and that belongs to a company that is shutting down?

csp
Tue Sep 29 15 07:51pm
(Updated 4 times)

"which means that Nortec never requested any from Nintendo."

No there is a problem with the cards. Doesn't it surprise you that a company dealing with a younger demographic believes credit cards are enough for eshop sales so pretty much the ENTIRE world does not have them anymore when EVERY country had wii points back then? Of course this is not the case but I cant give any specifics. Again, take it as you will.

"How can a company in Germany use money in a bank account in Greece under capital controls, an account that does not even belong to them?"

Solution 1: Greek gamers pay to nortec directly via the WiiU-3DS, then money is sent to NOE when restrictions relax. Solution 2. Nortec asks for codes (from NOE) for at least the eshop games on sale during this period, gamers call nortec, send their money via bank transfer or via credit/debit card, nortec sends them the code via email (like club nintendo redeeming digital games with stars) with money being stored on a greek account until restrictions relax. Solution 3. Gamers call Nortec to state their intent to buy(solution 4 - gamers can also prepay the games as well), Nortec notes down the sale price along with the NNID of the gamer, notifying NOE and once restrictions relax, those people can buy those games at that reduced price.

not that difficult to understand really.

here is a fun fact, people were actually spending money during the capital controls, for fear of a deposit haircut.


No there is a problem with the cards. Doesn't it surprise you that a company dealing with a younger demographic believes credit cards are enough for eshop sales so pretty much the ENTIRE world does not have them anymore when EVERY country had wii points back then? Of course this is not the case but I cant give any specifics. Again, take it as you will.

Wii point cards were all over the place, but Wii consoles were all over the place too. Distributing the cards means that you are also paying for the shelve space, which clearly is not deemed worthy for many countries. Still if Nortec wanted to distribute them, NOE would not have said no.

1: Greek gamers pay to nortec directly via the WiiU-3DS, then money is sent to NOE when restrictions relax. Solution 2. Nortec asks for codes for at least the eshop games on sale during this period, gamers call nortec, send their money via bank transfer or via credit/debit card, nortec sends them the code via email (like club nintendo redeeming digital games with stars) with money being stored on a greek account until restrictions relax. Solution

So NOE puts full trust in Nortec, a third party company, that they will just keep their money in their bank account, won't touch it and send it over when possible, all that during an extreme economic crisis. Great solution, especially with Nortec shutting down now NOE would totally get their money for sure.

3. Gamers call Nortec to state their intent to buy(solution 4 - gamers can also prepay the games as well), Nortec notes down the sale price along with the NNID of the gamer, notifying NOE and once restrictions relax, those people can buy those games at that reduced price.
not that difficult to understand really.

In an imaginary world this would be a realistic solution. Neither Nortec nor NOE though would go through this process of taking customer requests one by one and processing them. Also software is not magic, I doubt that there is functionality in the eshop to target specific NNIDs and give them special offers, which means that developers over at NOJ would have to actually spend man-hours to create such a system just for this special case.

A more realistic solution is to wait for the games to go on sale again, most of them go on sale multiple times anyway.

Nintendo in general is like that. NOA only cares about the US and Canada. They really don't care about smaller markets.

NOA has nothing to do with NOE. thank you.

dematador
Tue Sep 29 15 01:35pm
(Updated 1 time)

So Greece is in bad economic shape and thus was generating losses for Nintendo. Your logic is that the country's in bad shape but it's Nintendo's marketing department that failed at selling the 3DS, despite claiming immediately before that "a handheld console is not an essential product." The way you describe it makes it extremely clear that it's unwise for Nintendo to continue operating on Greece through Nortec. What is Nintendo supposed to do? Pour money into Greece for no reason? It's not Germany, you know.

Clearly Greece isn't the best market for Nintendo at the moment, so they're leaving it until they consider it financially viable again. That's how companies work whether you like it or not.

no I am saying they blamed Nortec for the 3DS not selling well enough, disregarding the economic situation AND the fact that Sony was a lot more aggressive with its pricing strategy.

NOE could have assisted in a number of ways during the summer as this was a VERY COMPLEX situation and something no one could EVER expect. Yet they left Nortec to run out of money due to their german "rigidity"

and once again, marketing are now using some new terms to describe customer satisfaction an retention. Your view of "not making money - exiting the market until things improve" is outdated.

oh I see the situation is pretty messed up. I'm not really surprised Noe didn't support their distributor, in general Nintendo doesn't seem to have what it takes to explore more markets. So it's a shame really.
thanks for the information .

FYI Nortec had the Balkan market, Cyprus AND Turkey. It's not just Greece mind you. Also what they say is indeed true. Their CEO NEVER operated at a loss (gearing my ass) and would have folded long before had he borrowed money for the company's operations.

akiragr
Tue Sep 29 15 07:00pm
(Updated 1 time)

Some clarifications on the matters that are being discussed. CPS clearly is a little bit misinformed.

There are Greek NNID accounts on the eShop, I do not know where you get your information but the reason you couldn't buy or still can't buy in some occasions digital games was because of the capital controls plus restrictions that the specific banks in Greece applied on credit card holders and pre paid cards. Plus specific online bank services like pay pal blocked transactions with the Greek banking system to avoid illegal activity of transactions.

Also the pre paid cards were never came in Greece and other European countries because Nintendo did not have official Nintendo representantive to that specific markets, for reasons only Nintendo can disclose.

I do undestand the decision Nintendo of Europe had to take to minimize the risk of their loses by senting products without getting immidiate payment without securing the getting payment because of the situation of capital controls in Greece which are still active.

But if you care about the specific market and you do bussiness with Nortec for more than 19 years and you know the economic background of this company is still healthy without any loans even on this big recession, it is illogical to let the only distributor of Nintendo in the country folder because of immidiate payments that is beyond sure that will be paid after the capital controls stopped.

Nintendo just showed that Greece do not interest them as a market, which again it works against their own interest.

Some poster above said something about the Ps3 was dominant in Greece even on the Wii years.

I don't know where you get your information but the Wii when it was active on the market from 2006-2012 was outselling the Ps3 3:1 here in Greece and the NDS was outselling the PSP 5:1.

So there is a big market for Nintendo products if Nintendo even cared to invest in the region for their own benefit. They even abandoned Turkey and Cyprus as potential markets before they even had the chance to sell their products there of a year at least.

But thats my personal opinion, I do not know what targets the NLC had set for NoE and it's distributors about their new machines the 3DS and the Wii U but it was their own stupid strategies that let the Wii U to wither on all markets and nearly killed the 3DS worldwide.

So asking a 3rd party distributor to get their products out of the fire which they already started it is dum beyond belief.

I undestand capitalism and how it works and Nintendo bussiness wise did all the right moves for short term profits and also stop their bleeding of lost profits with the 3DS and Wii U shortcomings but they paved an uncertain future of their products and their fans on this specific markets but also worldwide.

But from the looks of it they just do not care or think we are worth their time...

FYI I have a Greek website dedicated on Nintendo products that more than 6 members are working under me, this decision is affecting another part of this community as well because it would be more difficult for us to cover their products in the Greek market, so to put some perspective on the matter at hand before some people defend Nintendo's actions in smaller markets.

csp
Tue Sep 29 15 07:34pm
(Updated 2 times)

when you stop advertising yourself and realize other people are also quite knowledgeable of the situation (btw you really need to understand the economic background behind what happened this summer, you are a bit off) then you can be more effective.

your English has improved though.( yet from your reply I believe can still not understand everything I type in english)

I do not understand the snark in your comment. If you are willing to recite your sources that you gained this knowledge you speak of, it would be more easier and productive to cross information and reach a sound conslusion.

I am not here to argue. I stated facts about sales and specific details about the situation that you already covered stating your personal opinion as fact. Trying to give ironic remarks about my English writing skills or to pass me as ignorant as that I do not understand the economic troubles the Greek goverment created with the voting pass of the capital controls and how that affected the Greek Nintendo distributor is a little bit low on your behalf.

Accusing me of advertising my own work with my above post is an even lower remark. You are suggesting in a malicious manner something that I do not do at all.

I did not even critise your personal opinion on the matter about the suggesting moves Nintendo should had done to help Nortec regarding of Greek localizations and marketing of the their products for further penetration in the domastic market, I was one of the first commenters and supporters of that suggestion in the official Nintendo forum of the company and numerous proposals to the people that are working there.

I am not willing to comment further for this situation as more info will become available to the public and I will write an article about the facts with specific sourses from higher ups in the company.

csp
Wed Sep 30 15 03:17pm
(Updated 6 times)

Right, there is a very high chance that no other games will make it until the end of the year as they will spend these next few months closing up any outstanding orders. This is a peculiar case since the reasons behind Nortec's cessation of operations are not economic (company is in the black) but political (there is a possibility Mario Maker did NOT make it to Greece directly through NOE and yes that would be a clear term violation)

as for the self proclaimed "Nintendo product manager" (oh yes it happened, it was very amusing) I can only give you a few pieces of advice as a fellow site admin. Humility can go a long way EVEN in Greece and it does more good than harm to state that you were wrong when (NOT if) it happens. Otherwise you will be looking at another failed site. Best of luck.

oh and try not to get banned from this site as well...

akiragr
Wed Sep 30 15 07:01pm
(Updated 1 time)

Alright, thanks for the advice. Have a nice day. I will not continue this discussion because it will lead nowhere. Just some clarifications again to avoid further misinformation, I was never a product manager at Nortec, never happened and never proclaimed that. I really do not understand why you make up stories like that?

I had worked at the company though from a different post. Thats all.

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