Miitomo - 4 million downloads, 1 million daily users, $280k made per week

Over 2.6 million downloads last week (report posted on April 11th, 2016)

The game, propelled by featuring by both Apple and Google, quickly rocketed to the top of the charts. Every day last week, the game was downloaded an average of 370,000 times. Roughly two-thirds of the app’s downloads are on iOS, with the remainder on Android.

More monthly active users than New Zealand

Miitomo currently has 4 million monthly active users (MAU) and about 1 million daily active users (DAU). That makes the game almost the same size as the country of New Zealand! An average user on a typical day has 2 to 3 sessions with a total of 7-8 minutes spent in the app.

Making it rain – $280,000 per week

Monetization has also increased steadily and we estimate that the game is now making $40,000 combined per day across iOS and Android. Roughly 80% of the revenue is from iOS with Android only contributing 20%.

On a per-user basis, we estimate the app has an ARPDAU (Average Revenue Per Daily Active User) of 3-4 cents. While low compared to mid-core games like Supercell’s Clash Royale, this is actually a healthy number for a more casual game like Miitomo, especially early on.

Retention – the big question remaining

The big missing piece is retention which we will have a good read on by next week. Without good retention numbers, Miitomo will be just another 15-minute wonder. But if it can convince players to stick around, Nintendo could have an instant classic on its hands.

Categories: Top Stories, Mobile
Games: Miitomo


Why is that Mii winking at me? Is he trying to hit on me? My heart only goes to Shraq, a combination of Shrek and Shaq.

My soul trembles at the thought of what your internet search history must look like.XD

Great job, now use that mullah to fund a beefed up NX!

Tue Apr 12 16 06:12pm
Rating: 2 (Updated 2 times)

Pretty misleading. They're only using data collected over the course of its launch week. How do you get monthly active users from a single week, especially when during that week its downloads and users would be the highest in its lifetime anyway.

Wait a couple months and then report back.

I'm gonna admit I ignore the mileage of the average IOS title. I mean is there even an average? Or is it just hit and garbage?

Not sure as I also don't follow it too closely, largely because I have space issues on my phone to pay much attention to new apps anyway. But I do know for sure there are plenty of apps that have staying power longer than a week. We'll see where Miitomo lands in a few weeks or more. Right now, it does seem to be trending downward fast.

Tue Apr 12 16 06:39pm
(Updated 1 time)

Miitomo is one of the daily candidates of Apps I'm going to delete. There simply isn't enough Space on my iPad. The App is almost 700 MB big and it's saving stupid pictures of your Mii without your permission.

Yes it was funny during the first week, I have to admit. But the Contents of Miitomo are so sparse it's almost hilarious. The Game gets annoying with any more Friend you add to your list.

I still hope the Game will generate money for Nintendo. Production costs have to be pretty cheap and I guess there are a lot of people out there who actually spending a lot of money.

I don't think the app has forcefully saved any images onto my Ipod. I always just told it not to save the picture, and that was it.

Though I get why people would easily get bored with it. Use it too much or if you feel like you need to keep up with people, it'll tire you out.

I probably wouldn't be using it if not for the My Nintendo stuff, I could end up getting from it. So I've only been doing the bare minimum with both answering and reading other people's answers.

The mobile gaming market continues to baffle me.

$40,000 per day. Wow.


That's actually not much at all in mobile terms. Top games were hitting millions per day if I'm not mistaken.


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