Sonic speeds onto the art scene
Washington Green, the UK’s leading art publisher, has joined forces with SEGA Europe Limited to create a new collection celebrating the 25th anniversary of Sonic the Hedgehog™.
Featuring 25 original pieces from a selection of today’s leading contemporary artists, supported by a body of limited edition publishing, the collection pays homage to the iconic videogame character who has been racing through games, TV, mobile, merchandise and more for a quarter century.
Its new ‘Sonic 25’ collection sees Washington Green artists re-imagine Sonic the Hedgehog in each of their own inimitable styles. The collection will traverse multiple mediums; from a fusion of neon and aluminium, to sculptures, oils and more… all in keeping with the many faces and iterations of Sonic over the years.
The artists taking part in the project have been announced as Dan Lane, Paul Kenton, Frédéric Daty, Louis Sidoli, Stuart McAlpine Miller, Robert Oxley, Craig Davison, Keith Maiden, and Nic Joly.
Sonic the Hedgehog first appeared as a video game character in June 1991, and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, Sonic has become a true global phenomenon with over 350 million video games sold or downloaded worldwide across consoles, PCs, mobile phones and tablets.
To mark this milestone 25-year achievement, SEGA® Europe Limited has lined up an international slate of new licensing partners to support the franchise through 2016 and beyond. This included approaching Washington Green, a leading figure of the contemporary art scene for over 30 years, specialising in publishing limited edition collections from acclaimed artists across the globe.
Jason Rice, Director of Brand Licensing, at SEGA Europe Limited, said:
“This collaboration is a fitting finale to our year-long celebration of Sonic’s 25th Anniversary. We wanted to create something truly unique to give fans and collectors the chance to view Sonic in a way never seen before. These incredibly talented artists along with the whole team at Washington Green have been a joy to work with. There is huge excitement and anticipation here at Sega at the prospect of revealing these stunning pieces of work to the world. We couldn’t be more proud!”
Glyn Washington, Founder and Creative Director of Washington Green Fine Art, said:
“The launch of this collection marks the culmination of many months of passion, dedication and hard work both from our superbly talented artists and the team here at Washington Green. We have all relished the opportunity to collaborate with SEGA, getting to know their brand and opening our world
of fine art up to new audiences. The interest in the collection so far has been phenomenal, from established art collectors and Sonic fans alike, and we anticipate a great reception for the work when it launches in December.”
The ‘Sonic 25’ signed limited edition pieces will be launched across Washington Green’s network of 34 Castle Fine Art galleries across the UK on Friday 2nd December 2016. Each limited edition is presented with a certificate of authenticity co-signed by both the artist and Naoto Ohshima - one of the founding members/designers of the Sonic franchise.
An exhibition of the original works the eight artists produced alongside the signed limited edition pieces will be on show at Castle Fine Art, South Molton Street from Friday 2nd December following a VIP launch the previous evening.