Pokemon GO hitting 5 million active users a day by the end of 2016

Pokémon Go’s incredible rise last July attracted a massive number of players, peaking at 28.5 million daily unique visitors in the U.S. on July 13, 2016, per comScore — about a week after it launched. (For context, that’s about 15 percent of the number of Americans with smartphones.)

Interest faded quickly, and probably won’t recover. But in this case, the long tail has still been pretty solid — consistently around five million daily unique visitors late last year, according to comScore’s chart.