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TV advertising - Top 5 biggest spenders in the game industry for March 2017

by rawmeatcowboy
02 May 2017
GN Version 5.0

- Nintendo takes the #1 position
- accounts for 30 percent of the spend for the gaming industry (an estimated $18.3 million)
- only brand in the top five ranking that ran commercials during the NCAA men’s basketball tournament
- aired 16 spots over 4,100 times and generated 583.5 million TV ad impressions
- commercial with the most spend was “Believer,” featuring music by Imagine Dragons
- Nintendo spent the most on ads that aired on Nick, Adult Swim, and Comedy Central,
- ads aired during the NCAA tournament, episodes of South Park, and Nickelodeon’s 2017 Kids’ Choice Awards