Nintendo has been filing for trademarks left and right lately. Today we see that they're trying to secure a trademark for "Nintendo Check-In", with the image you see above. No idea what it'll be used for, but I imagine we'll find out more details soon.
UPDATE - Trademark pertains to: planning and directing plays, film screenings, production or distribution, theatrical performances or performances, music performances, games of lend-lease administration, online games provide, provision of entertainment facilities, toys...