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Nintendo the third most-seen gaming industry brands on TV for April 2018

- third place overall
- Nintendo spent an estimated $3.4 million
- 17 ads that aired over 1,300 times
- generated 167.5 million TV ad impressions
- commercial with the highest spend (est. $1.3 million) was “Nintendo Labo Variety Kit: Make, Play and Discover”
- Nintendo allocated budget across networks including Nick, Nick Toons, and Teen Nick,
- Nintendo aired ads during shows such as SpongeBob SquarePants, The Voice, and The Loud House

Categories: Consoles
Tags: switch

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