Global players PUMA and SEGA® today officially announce the worldwide release date of the PUMA x SEGA RS-0 Sonic and Dr. Eggman sneakers. Keeping the gaming and sneaker fans in suspense for quite some time since the partnership announcement in March, the milestone sneaker pack is dropping on June 5th worldwide.
The RS-0 Sonic takes cues from Sonic the Hedgehog and the areas he protects, including the iconic Green Hill Zone. The upper is made from a textured suede reminiscent of Sonic’s trademark blue fur while the striking red outsole stands for his shoes. Take a closer look and you’ll see more familiar color hints from the beloved game – from classic gold rings, to the lush green grass that he speeds on. The upper also features micro ventilation perforations, embroidered PUMA Formstrip, deboss of Sonic’s head and gold rings. Metallic gold rings once again appear on lace ends relating to the classic gold rings collected in the video game. The story continues on the mid and insole with checkered print nostalgic to the retro video game. 16-bit grass print on heel is a nod to the Green Hill Zone. Outsole features translucent red rubber and a Sonic logo under print. Finally, the tongue label features the collaboration logo and RS-0 binary number branding.
The PUMA x SEGA RS-0 Dr. Eggman take cues from Sonic the Hedgehog’s archnemesis, from his flashy outfit to the black and yellow caution stripes from his Eggmobile represented by the sneaker’s all-over red upper and footbed. The upper is decked in a pebbled patent leather with micro ventilation perforations, a debossed PUMA Formstrip, and a debossed Dr. Eggman head that shoots fireballs from his Eggmobile. His conniving face and fireballs are debossed on the medial heel, while gold rings, have been inserted on the lace. The footbed features black and yellow caution stripes - nod to the graphics on Eggman’s Eggmobile. Metallic outsole and caution stripes take design cues from his scientific machinery. Outsole features translucent blue rubber and Sonic logo under print, the exact color referenced from Dr. Eggman’s glasses. Tongue label features the collaboration logo and RS-0 binary number branding. Both sneakers are packaged a special box that inspired by the iconic Green Hill Zone.
This year marked PUMA’s reboot of their 80’s Running System range with the all-new RS-0 model. The global brand has partnered with influential and creative brands, individuals, and institutions that push culture forward through innovation in design, style, technology, and more. Expect to see more exciting drops that celebrate the pillars of gaming, music, photography and more.
For SEGA, this exciting collaboration underlines their continued efforts to align key franchises within the SEGA portfolio with high-end and highly visible brands from the worlds of fashion, lifestyle and art.
The PUMA x SEGA RS-0 Sonic and Dr. Eggman sneakers will be available at puma.com, PUMA Stores and select sneaker retailers globally on June 5th. Follow @PUMASportstyle and @sonic_hedgehog on social for release information.