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Sakurai talks about the scope, size, and importance of Smash Bros' presentations
With E3 2018 come and gone, Sakurai has used his most recent Famitsu feature to talk about the process of putting together a reveal presentation for Smash Bros.. Obviously he most recently handled the Smash Bros. Ultimate presentation for E3 2018, and not surprisingly, it was a huge undertaking! The snippet below, translated by NintendoEverything, gives some insight into the situation.
It takes a lot of different people to make a presentation like this come together, you know! Yeah, quite a few. Even for a game director, it’s a considerable number of tasks to undertake; development is pretty serious. Half the role is acting as a producer!
Even still, presentation is essential. Typically, we’d leave that to the public relations team, and I’d continue to supervise things here and there – yet, I’ve found that how we did things this time around worked best.
When it comes to games though, simply making them just isn’t enough. A game’s content and its publicizing magnify each other: even a good game can be nothing if people don’t know about it.