Miyamoto says Nintendo will continue to push the fixed-cost approach to games on mobile, also believes in subscriptions

Shigeru Miyamoto had a lot to say about Nintendo during his keynote at this year's Computer Entertainment Developers Conference. During part of the keynote, Miyamoto fought back against the industry's current heavy focus on free-to-play games with heavy microtransactions. Instead, he and Nintendo in general believe in pushing the fixed-cost approach.

“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits.

I can’t say that our fixed-cost model (on mobile) has really been a success, but we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”

Of course, that's not the only way to approach game sales. Miyamoto also talked favorably about subscription-style approach.

“It’s necessary for developers to learn to get along with (subscription-style services). When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them.”

Categories: Interviews, Mobile
Tags: miyamoto, mobile


A Fire Emblem game subsidizing the cost of making Mario games is a strange timeline indeed.

Wed Aug 22 18 09:34pm
(Updated 1 time)

I must find that graph I seen of the profits Nintendo's mobile games made. Fire Emblem Heroes absolutely piddles over the others in terms of revenue. I'll update the comment when I find it.

So that's why Fire Emblem Heroes got their own music track in Smash.

But doesn't FE have a lot more content and is more of a "game"?

Wed Aug 22 18 11:20pm
(Updated 2 times)

There is no reason to continue the initiative at all. It's just foolish not to go f2p.

"I can’t say that our fixed-cost model (on mobile) has really been a success, but we’re going to continue pushing it forward until it becomes entrenched. "

Bless his heart, this is the kind of thing that drives Michael Pachter crazy, and I can't blame him. It's basically, "If an idea doesn't work, keep trying it, and maybe someday it will." Or, the definition of insanity is to keep repeating the same mistake.

Thu Aug 23 18 12:47am
Rating: 1

If Nintendo does it like Rusty's real deal, then it might work out.

I wonder if a game like Mario Kart on mobile could get people to pay upfront for a complete experience... if not with Mario Kart then maybe it's a lost cause at this point.

Iwata was always down on mobile games for harming the public's perception of the value of a game, and I always agreed with him. A good experience is worth paying for.

Same here. He was one of the first to warn us of the danger of devaluation of games.... I think it was in 2005? o-o

The worst part about all this, is that Super Mario Run is such a better game. I will never understand why people prefer microtransactions. The only thing fire emblem heroes did was convince me to turn it off and play a real fire emblem game. Such a weak experience compared to the real games


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