Shigeru Miyamoto had a lot to say about Nintendo during his keynote at this year's Computer Entertainment Developers Conference. During part of the keynote, Miyamoto fought back against the industry's current heavy focus on free-to-play games with heavy microtransactions. Instead, he and Nintendo in general believe in pushing the fixed-cost approach.
“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits.
I can’t say that our fixed-cost model (on mobile) has really been a success, but we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”
Of course, that's not the only way to approach game sales. Miyamoto also talked favorably about subscription-style approach.
“It’s necessary for developers to learn to get along with (subscription-style services). When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them.”