Login

Nintendo president on the risky entertainment business, pondering a future without consoles, and doing more to spread Nintendo's IPs

Nintendo president Shuntaro Furukawa recently sat down with Nikkei for a quick interview about the games business in general, as well as Nintendo's path moving forward. There are a number of interesting tidbits, which you can find below (translated by NintendoEverything).

On the inherent dangers of the entertainment industry

We’re in the entertainment industry; there isn’t much we can do about that risk. To us, the guiding principle by which we operate is offering customers all around the world innovative and unique ways to play games. I don’t want our developers to think too much along the lines of “what should I do if we fail?” My most important role is to facilitate an environment in which they can demonstrate their own abilities. I’m not a pro developer myself, so I leave the actual development to leaders that can tell what a good game is and what isn’t.

On a future that might not include home consoles

It has been over 30 years since we started developing consoles. Nintendo’s history goes back even farther than that, and through all the struggles that they faced the only thing that they thought about was what to make next. In the long-term, perhaps our focus as a business could shift away from home consoles – flexibility is just as important as ingenuity.

On fostering other streams of revenue

I’d like to increase the (amount of) games on smartphones that have a continuous stream of revenue. We’re also dabbling in theme parks and movies – different ways to have our characters be a part of everyday life. I’m anticipating a strong synergy like that.

Thanks to AutumnalBlake for the heads up!

Tags: eshop, switch

Comments

Top Rated Comment

I’m sure Furukawa is good guy, and an even better businessman, but so far I’m not a fan of his policies. He does seem to focus on this post-console concept, and he frequently seems enamored with the mobile business opportunities. Not my preferred vision of Nintendo’s future.

I’m sure Furukawa is good guy, and an even better businessman, but so far I’m not a fan of his policies. He does seem to focus on this post-console concept, and he frequently seems enamored with the mobile business opportunities. Not my preferred vision of Nintendo’s future.

Post console concept? Like what?

Also, while what he says about home consoles is scary, it's still too early to judge him.

He seems to be at least forward thinking. Lack of foresight with the Wii U and 3DS killed Nintendo, and they entered the smart phone business way later than they should have. So many mobile games copied their ideas before they got into the market.

Streaming will be the future, have to start thinking about it sometime.

Hard to say what he's affected as president so far, but if he's part of the reason they dropped the YouTube Creators Program that's a good step forward.

I think it's too early to tell. The mobile industry is like free money for low effort software, so I understand the appeal and don't mind so long as their traditional software isn't affected, and I like post launch DLC content when it's done well.

He hasn't done anything that worries me, nor has he done anything that excites me. I hope he proves to be a good president because we've already seen how fast poor leadership has sunk other one time legendary studios. I would be beyond devastated if Nintendo ever stops being Nintendo.

"We’re in the entertainment industry; there isn’t much we can do about that risk. To us, the guiding principle by which we operate is offering customers all around the world innovative and unique ways to play games."

That second line sounds a bit like when Reggie talked about their terrible mobile phone app voice chat solution.

"In the long-term, perhaps our focus as a business could shift away from home consoles – flexibility is just as important as ingenuity."

What do you mean in the long-term? You've already done it with the Switch.

I think he was more referring to Nintendo platforms in general.

They call the Switch their home console. Likely talking about the future being streaming and more mobile.

Unless they release the Nintendo OS to boot from... there is no way I would ever want to use a Windows PC to play Nintendo games.

Has he ever given an interview without mentioning that he wants to focus more on mobile games?

That's what they call in the industry as a "hint, hint"

Mobile is the McDonald's of games. Cheap and popular, making lots of money. But it's not for the connoisseurs.

I don't know if I want to live in a world without Nintendo consoles...

Search

Today's VIP

warriorspath's avatar
Joined: September 2012
Apprentice

Social Services

Want to join this discussion?

You should like, totally log in or sign up!