RUMOR - Sonic's design for the upcoming Sonic the Hedgehog movie may have been revealed

...and that's no good

It looks like we might have gotten our first real look at what Sonic will look like in the upcoming Sonic the Hedgehog movie. It's actually quite close to what some fans put together, and is a redesign that's likely to make quite a number of fans upset. The artwork comes from HC Associates, a company who 'combines solid strategy and creative magic to build brand experiences across every touch point." Here's what their page for Sonic the Hedgehog said before they took it down.

You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP, Sonic the Hedgehog. But global reverence does come with a unique price.In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging.

The challenge of creating a global licensing and packaging program targeted to multiple demographics came with several strategic requirements: 1) signal a new modern take on the brand without abandoning its core essence, 2) appeal to a worldwide audience and 3) clearly differentiate from previous merchandising efforts.

Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events could be integrated seamlessly within the baseline packaging look.

Thanks to Andreslop24 for the heads up!

Categories: Media, Rumors
Tags: sonic, sega, rumor


Top Rated Comment

And people talk crap about the Mario movie.

Mon Mar 04 19 06:39pm
(Updated 1 time)

HIS ARMS ARE BLUE BROOKLYN RAGE. Why do they always gotta screw things up? Where are his socks and gloves at?

Why does he have fur hands and not gloves?

And people talk crap about the Mario movie.

Sega just loves to drag this IP through the mud now don't they.

Actually, sega hates it too

This looks awful. There's nothing wrong with Sonic's classic deign nor his modern one. This is borderline parody.

Kinda looks like the realistic fan arts the artist of God of War is making.

Mon Mar 04 19 07:23pm
(Updated 1 time)


I am SO excited to hear about this on the podcast! What the hell could be going through their heads, Sonic deserves better, he looked great in wreck it Ralph, why not just use that design?

I think the reasoning is the same on why Pikachu isn't like that in his movie.

I mean aside from Rocky and Bullwinkle. CG characters don't fit with real life settings unless they're designed to appear to have materials from real life, hence why the Detective Pikachu movie designed real life pokemon before making them CG.

However all that doesn't matter if the movie doesn't have a good foundation.

I also just want a trailer at this point, giving a better overview of where everything lands.

But that's the thing. They can just do CG film and not make it live.

SEGA did this once


If Sonic's hands are white. Does this mean his feet are red?

Mon Mar 04 19 07:50pm
(Updated 1 time)

Oh, ok.


Ew ew ew ew ew ew ew ew ewwwwwwwwwww

Super Saiyan 3 Sonic

*shrugs* ...it's alright I guess... definitely some odd design choices though; like why is Sonic's hands white, and why is he wearing generic red shoes?

I actually think it looks better than I expected it to.

It looks fine. Remember it could be way worse.

It look fine

Will still see it DAY ONE

Tue Mar 05 19 01:51am
Rating: 1

Pssshh. Lightweights.

I've seen waaaay worse Sonic designs than this.

I think a lot of use were prepared for this by the silhouette poster, so it's hard to be all that shocked. I was more put off by the live-action Smurfs.

Aside from the freakshow legs, it's not AS bad as I was expecting.

Tue Mar 05 19 07:02am
Rating: 1

That's not realistic Sonic, it's realistic Sanic

...I don't get the hyperbole. It looks a lot better than I thought and if you gave him some gloves, actual socks and maybe turned his arms peach colored, than he'd look pretty on par with the games.

It's really not that bad.

Want to join this discussion?

You should like, totally log in or sign up!