REDMOND, Wash. & PLANO, Texas--(BUSINESS WIRE)--Nintendo is teaming up with Frito-Lay to add superstar characters from some of its hit Nintendo Switch games to the in-store packaging of various Frito-Lay Variety Packs. Starting on March 25 and running through May 19, the spring promotion will include package art featuring the three characters Mario, Luigi and Yoshi from various Nintendo Switch games like New Super Mario Bros. U Deluxe, Super Mario Party, Mario Kart 8 Deluxe, Mario Tennis Aces and Yoshi’s Crafted World. Like Frito-Lay Variety Packs, all of these Nintendo Switch games are fun for families to enjoy together.
Fans who purchase the specially marked Frito-Lay Variety Packs will also have the chance to win a Nintendo Switch system and three Nintendo Switch games selected by Frito-Lay*. Frito-Lay Variety Packs are giving away these Nintendo Switch prize packs every hour between March 25 and May 19, so there are plenty of opportunities to win. Participants just have to look for the unique code on each specially marked package and enter the code at FLVPGameGiveaway.com for a chance to win.
“This partnership with Frito-Lay Variety Packs is another way for us to expand the Nintendo brand and bring it directly to families,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “Mario and Frito-Lay Variety Packs are a great fit, as both are loved by people of all ages.”
This year will see a lineup of new Nintendo Switch games, starting with the new platforming adventure Yoshi’s Crafted World on March 29. Other notable upcoming releases include Super Mario Maker 2 in June and major updates to Super Smash Bros. Ultimate. The games featured in the promotion with Frito-Lay Variety Packs like New Super Mario Bros. U Deluxe, Mario Kart 8 Deluxe and Mario Tennis Aces are currently available in stores and digitally in Nintendo eShop on Nintendo Switch. For more information about Nintendo Switch, visit https://www.nintendo.com/switch/.
Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/. For more information about Frito-Lay Variety Packs, visit https://www.fritolay.com/.
*NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC, 13+. Void where prohibited. Begins 12:00:00pm CT 3/25/19 & ends 11:59:59pm CT 5/19/19. Limit 3 Code submissions per day. For a free Code, send a 3" x 5" card or piece of paper with your full name, address, city, state, zip code, date of birth & email address, to be received by 5/15/19, to: Frito-Lay Variety Packs Game Giveaway Code Request, PO Box 760006, Dept. 882-715, El Paso, TX 88576-0006. Code will be emailed. See Official Rules at FLVPGameGiveaway.com. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024-4099. Nintendo is not a sponsor, co-sponsor or administrator of this sweepstakes.
About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.
About Frito-Lay Variety Packs: Frito-Lay Variety Packs is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Frito-Lay Variety Packs features pre-portioned single servings that can be taken with you wherever you go. Variety Packs include everyone's favorite Frito-Lay snacks, including: Cheetos cheese flavored snacks, Doritos tortilla chips, Fritos corn snacks, Funyuns onion flavored rings, Lay's potato chips, Rold Gold pretzels, Smartfood popcorn, and SunChips multigrain snacks.
About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.