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Nintendo's president says Google's entry in the games market is welcome

Playing nice

Google is leaping headfirst into the games industry with Stadia, a cloud gaming service. As always, whenever someone new enters the game market, people are eager to hear what the titans have to say. Nintendo's president Shuntaro Furukawa offered up the following response.

"I think Google's entry is welcome in the sense that the game industry will evolve as new players enter with new technologies. I do not think that the game business will change dramatically right now, but the technology will keep on coming I think it will be necessary to cope with it as it progresses."

Categories: Interviews

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Top Rated Comment

You don't have to use Googles products and services.

Search Engine: Try DuckDuckGo
Email: Hundreds of alternatives
Smartphone: Choose iOS or Windows Phone or non-smartphone
Youtube: You don't need to make an account
Photos: Hundreds of alternatives
Maps: Plenty alternatives
Google Ads: Install an Ad & Tracker Blocker

I have a Gmail account, but thats where my interaction with Google stops. It's honestly not difficult to avoid Google in your everyday online use.

Though they're both in the gaming industry, Nintendo and Google are competing for different audiences.

Right now, yes, but I think both Nintendo and Google would be interested in both the more invested "gamers" and the casual FIFA/AssCreed crowds if they could figure out a good way to attract them both.

Everyone is competing for your time. Nintendo is competing with Netflix, for example.
They don't need to be in the same industry or target the same demographic.

There is but one market and that's the gaming market. I have yet to see a good argument for "Nintendo is not fighting for the same customers". Of course they are and Google will sure put a dent on the big three, at least in the start. Though I do not think cloud gaming eill be big globaly any time soon, but it eill br noticed for sure. If google were the first and only ones focusing on cloud gaming I could see more people oprn their eyes to it, but MS etc are already on it.

Personally I don't care for netflix gaming.

Google is betting on the future of gaming and I think it's a good direction. The negative is that the folks who will be first attracted by it will be the hardcore gamers and those who like trying out new tech. It won't really pull new gamers, imo, until it comes to a point where there is enough games for the service to pull in the rest of the population (i.e. casuals).

mystical bovine
Thu Apr 25 19 10:00am
Rating: 2

Am I the only one that want's Google to go away for good? They are too powerful already & to give their compay another tentacle to wrap around the public is.....troubling

You don't have to use Googles products and services.

Search Engine: Try DuckDuckGo
Email: Hundreds of alternatives
Smartphone: Choose iOS or Windows Phone or non-smartphone
Youtube: You don't need to make an account
Photos: Hundreds of alternatives
Maps: Plenty alternatives
Google Ads: Install an Ad & Tracker Blocker

I have a Gmail account, but thats where my interaction with Google stops. It's honestly not difficult to avoid Google in your everyday online use.

I do most of those things. Problem is too many people don't and see no issue with them grabbing more and more tech space...

hawk
Thu Apr 25 19 12:35pm
Rating: 1

Yes, like you, I have a growing apprehension about Google and the amount of power they have. It has actually influenced me to use many of those Google alternatives Seanseachta mentioned.

Me too. I use Brave for internet browser and try to use duckduckgo for search but often have to fall back on google...

Translation: Enjoy the fun while you can Google

More competition is always good for the market.

It's too early to say whether Stadia makes a dent or proves to be sustainable long term right now.

I feel the vast majority of current gamers still hold a certain loyalty to Nintendo, Microsoft, Sony and/or PC. I don't see many going further than testing the waters with Stadia.

My home internet is more than capable to handle the whole streaming thing, but the Switch has spoiled me into needing the ability to play anywhere.

I can't think of a better company than Google to assume the risks of entirely cloud-based gaming. They have the money to waste on it if it falls flat, but also to make sure it gets the best try possible so we wouldn't blame its failure on external factors.

And as fascinated as I am with Google's approach, I hate not owning games. I love getting a case and a cartridge. Still, I realize all digital is inevitable, but I'll enjoy collecting while I can.

Even if Stadia has potential, the world for stream gaming is not ready by a long shot.

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