Nintendo on their approach to mobile, the unique aspects of the business, and discussions of bringing their mobile business to China

Coming from Nintendo's investor Q&A...

Question: This is about the mobile business. Companies involved in the mobile business seem to operate on the idea that increasing the number of applications is the way to build up sales. When it comes to Nintendo mobile applications, do your sales pile up when you release new applications?

Answer Furukawa: Releasing new applications and increasing the overall number of games doesnʼt necessarily lead to an increase in sales. While sales are growing for some applications, engagement for some is decreasing as time passes since release and sales decline. But what makes running this business as a service unique is that, even if engagement is dropping, introducing an update or event can bring engagement back up and help sales to recover. We use a variety of initiatives in each of our currently available applications to keep sales continuously moving upward.

Question: In terms of business development in China, I would think that starting with mobile games would yield the greatest business opportunity. Will you be collaborating with Tencent in the mobile business as well?

Answer Furukawa: I cannot say anything at this time about the possibility of our mobile business in China. Discussions inside our company are ongoing, so we will share more information at a later time when we are able.