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Mario & Sonic at the Tokyo 2020 Olympic Games' booth setup at E3 2019 includes a rock climbing wall
Climb on!
E3 setups are known for being over the top and eye-catching, and it's a trend with no end in sight. The E3 2019 setup for Mario & Sonic at the Tokyo 2020 Olympic Games includes a rock climbing wall smack-dab in the middle of the booth. I didn't think this made sense at first, but then I learned that the 2020 Olympics will be the first to introduce a rock climbing event. Now the setup makes perfect sense!
[Link]