The new info shared today pertains to Japanese preorder bonuses. Those who go with the digital preload in Japan will not only get 10% off the game itself, but the sword you see above as well. That sword is specific to the Switch version of the game.
Finally, we have the retailre preorder bonuses. Those who go through Amazon will get to take home a set of postcards, while buying through the Square-Enix online store nets you a clear file.