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Mario Kart Tour hits 90 million downloads in its first week, fastest mobile game launch for Nintendo ever

A major success
by rawmeatcowboy
02 October 2019
GN Version 5.0

Mario Kart is one of Nintendo's biggest franchises, if not the biggest in terms of expanded audience potential. That is really proving true with the release of Mario Kart Tour on mobile. Sensor Tower has a report from the game's first week, and the results are nothing short of stellar.

- 90 million unique downloads in its first week
- Nintendo’s fastest mobile game launch in its history
- six times greater than the company’s second best launch, Animal Crossing: Pocket Camp
- Mario Kart Tour has taken third place in terms of spending with $12.7 million
- Android has proven the most popular platform for Mario Kart Tour, picking 53.5 million downloads, or 59.5 percent
- the game generated 36.5 million downloads on iOS
- App Store players represented the majority of gross revenue spending $9.6 million, or 75.5 percent
- this is compared to Google Play users’ $3.1 million, or 24.5 percent
- this gives Mario Kart Tour a revenue per download of $0.26 on iOS, compared to $0.06 on Android
- United States accounted for 13.2 million downloads, or 14.7 percent
- this was followed by Brazil with 10.7 million, or 11.8 percent, and Mexico with 5.8 million, or 6.4 percent
- United States lead the way in revenue, accounting for $5.8 million or 45.4 percent of the total
- Japan finished the week just behind with $4 million in player spend, or 31.3 percent
- France came third with $752k, or 6.4 percen