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Nookazon creator discusses the site's success and the struggles of keeping up with everything

Overnight success
by rawmeatcowboy
12 May 2020
GN Version 5.0

Back in mid-April, we shared a feature on Nookazon, a fan-made site that lets Animal Crossing: New Horizons players buy and sell in-game items for virtual currency. The site has absolutely taken off, with all corners of the internet talking about the service. It's turned into quite a success for 25-year-old Daniel Luu, creator of the service.

According to an interview with the Washington Post, Nookazon is hitting 270,000 active daily users and over nine million listings, and reaches seven million page views per day. That's an insane amount of success out of nowhere, and requires a ton of attention. Luu talked about how its been tackling all that, which you can see below.

“I’ve cut out a lot of hobbies, like watching YouTube, and spend most of my free time on the site. I don’t mind though because I love working on it, and I would probably be making another app or website if it wasn’t Nookazon. This is the first side project that I’ve gotten to blow up this crazy. ...I’ve made a lot of apps before, but handling this kind of volume — I’ve never had to do that before, and so I had to learn a lot from the database standpoint and then that made the site much faster.”

[Link, Link]
 
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