Over in Europe, Switch owners had multiple options for purchasing games. There's always the traditional physical copy, as well as the eShop route, but customers could also purchase download codes for games at select retailers. That third option is being ended immediately, according to Nintendo.
The Big N is squashing digital code sales at retail in Europe for all of their titles, and that decision goes into effect on July 1st, 2020. You can see Nintendo's statement on the matter below, courtesy of NintendoLife.
After careful examination of the evolving European marketplace in recent years, Nintendo has decided to end the availability of download codes for its own-published software via retailers, effective 1st July 2020.
Customers will still be able to purchase Nintendo eShop funds, Nintendo Switch Online memberships, and add-on content such as the Pokémon Sword and Pokémon Shield Expansion Pass, at retailers across Europe. Download codes for Nintendo Switch software from other publishers will also still be available.
We’re always investigating new avenues, and will continue to work on new methods to bring Nintendo eShop content to as many players as possible.