Sega Toys Co., Ltd. has announced Pikachu Scruff-a-Luv WHO are YOU? toys, set for release in Japan sometime during Fall 2020. Priced at ¥3800 (+ tax), soaking these fluffy round plushies in water reveals exactly who the creature is! Three different Pikachu face variations will be available. Although Pikachu hasn't been added quite yet, you can check out the Japanese WHO are YOU? website here for previously released products.
Going from "I choose you!" to "Who are you?"