Mike Rose is part of No More Robots, a publisher who has brought a number of titles over to the Switch. Most of those games ended up finding success, but it took a bit of hard work on No More Robots' part. There's a lot more to it than plopping a game down on the eShop and doing advertising.
In a lengthy Twitter thread, Rose goes into great detail about how No More Robots "gamed the system" in order to get their games noticed and push sales. Rose learned a lot of things along the way, including insight into why big discounts can really matter, how Metacritic scores can make a difference, and much more.
There's way too much to break down in a single feature, but it's all endlessly interesting. If you want to see what No More Robots did to change their decent-selling games into big movers, you can read the entire Twitter thread here.