NBA 2K20 faced backlash for featuring unskippable ads in the full, paid version of the game. 2K eventually removed those spots from the game after apologizing for the issue. Now those same ads appear to be back, this time in 2K21.
NBA 2K21 hasn't been out all that long, but players are already being frustrated by unskippable ads. Players have to sit back and let a full ad play out before they can edit their lineups or move on. Obviously this has people even more frustrated than last time, as it seemed like 2K was moving away from ads like this after the last fiasco.
2K is yet to comment on the matter, but hopefully they end up taking the same path as they did with last year's game.