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Nintendo the second most-seen gaming industry brand on TV in the U.S. for 2020

Nintendo sure loves their commercials
by rawmeatcowboy
09 January 2021
GN Version 5.0

We've been covering Nintendo's TV spend all throughout 2020, and with the year come and gone, we now have details on how they measured up to the competition.

For 2020 as a whole, Nintendo was the second most-seen gaming brand on TV. Nintendo's TV advertising for the year accounted for over 28.6% of the industry's total outlay. Nintendo spent money on advertising a litany of games that were both old and new in 2020, with titles like Animal Crossing: New Horizons and Mario Kart 8 Deluxe/Mario Kart Live: Home Circuit getting a lot of love.

[Link]