Although the "Complete Edition" hasn't gone anywhere, you can now purchase The Witcher 3: Wild Hunt from the eShop without any of the DLC included. Priced at $39.99 USD ($20 less than the Complete Edition), you can also purchase the "Blood and Wine" and "Hearts of Stone" DLC for $19.99 and $9.99 respectively (bringing the total to $69.97, which is $9.98 more than the Complete Edition). It's definitely a better deal to purchase the Complete Edition, but if you aren't interested in any of the DLC, you now have the option to just get the base game. If you decide to get the DLC later, you can always change your mind and pick 'em up for a little bit extra.
Standard edition of The Witcher 3: Wild Hunt now available on the eShop with "Blood and Wine" & "Hearts of Stone" DLC sold seperately
It's always nice to have options!