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BBC getting more into games, looking to bring established franchises to Wii, DS

by rawmeatcowboy
21 January 2010
GN Version 3.1

“We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value. Outside of Disney we have the most well-known line-up of children’s characters around the world. What we’re trying to do is build the brands here – this is not about opportunistic licensing. If we wanted to do that we would have done more with these key brands over the last few years.” - Neil Ross Russell, MD of children’s and licensing

The BBC is looking into giving franchises like Doctor Who, Top Gear, and In The Night Garden some game adaptations. It sounds like the child-friendly licenses are going to land on Wii and DS, while the other brands will see an even wider scope of release.