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SEGA launches 60th anniversary website with a new promotional character, company chairman shares a special message

Happy 60th to SEGA!
by rawmeatcowboy
25 March 2020
GN Version 5.0

SEGA has opened an official Japanese website to celebrate their 60th anniversary, complete with a new "GO SEGA" slogan. There's also a special message from

SEGA chairman Haruki Satomi, which you can find below.

This year, sixty years will have passed since Nihon Goraku Bussan Co. Ltd., the predecessor of Sega, was established on June 3, 1960. We are indebted to everyone who has patronized the Sega Group for many years, and would like to express our deep gratitude to all of you.

We want to astonish the world with breath-taking experiences that no one in the world has ever imagined. We want to be a company that continues to provide inspirational experiences to everyone in the new world of the future.

That is why we must overcome all obstacles and keep taking on new challenges.

The key message of the 60th anniversary, “GO SEGA,” expresses such aspirations.

The Sga Group is planning a variety of special contents for this 60th anniversary. Through these special contents, we will deliver the passion of the Sega Group to the entire world.

SEGA has also opened a sub-website for SEGA Shiro, a new character SEGA will be using to celebrate their 30th anniversary. SEGA Shiro is played by Maito Fujioka, the eldest son of Hiroshi Fujioka, who portrayed character Segata Sanshiro to advertise Sega Saturn in Japan. SEGA Shiro's debut video is above, and comes with the following message.

“The story of a mysterious young man named Sega Shiro suddenly appears for Sega’s 60th anniversary. Just who is this man who keeps saying ‘Sega-dayo!’? And what about the judo uniform he wears over his shoulders?”