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DS redesign takes blue ocean strategy to the next level
It’s been awhile since we’ve talked about Nintendo’s blue ocean strategy, hasn’t it? That plan has definitely worked out nicely for them, and they continue to sail through parts of the gaming ocean that other companies are yet to tackle. It seems like Nintendo is trying to reach even further depths with this new DS redesign. I can’t decide if I should call it a redesign, or a new system altogether. It does things that the current DS just cannot…and those features may end up doing even more to bring in new audiences.