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EA calls for console price cuts as well

by rawmeatcowboy
04 August 2009
GN Version 3.1

“We try not to comment too much on plans that others get to decide and implement, but it’s our view that we’re at a particularly interesting point in the [console] cycle. We’ve got approximately 75 million consolidated installed base against the major platforms in Western markets, where the total installed base on last gen was about 125 [million]. So we’ve sold a lot more at high prices than we did in the last cycle, and we think pricing will move hardware. We anticipate price cuts at some point and we’d like to see them later in the year. We can’t really speculate except to say it would be welcomed in the marketplace. In terms of our own guidance, we take knowledge that we glean under NDA but we can’t disclose that in our call.” - EA CEO John Riccitiello

I can’t remember the last time I heard so many third parties calling for console price cuts. I wonder if the console makers are even listening.