Classic Nintendo commercial resurfaces, showcasing Mario, Link, and others animated by Disney legend Dale Baer

They don't make them like this anymore

Here's an amazing piece of Nintendo history that is making the rounds once again. The commercial above was part of a promotion for Roses Discount Stores, which used to stock a bunch of Nintendo goodies. Roses showed the spot nationwide, and it featured some really slick animation for Mario, Link, Princess Peach, and others. Turns out an iconic animator was involved with the spot's creation.

The artwork/animation in the commercial was handled by none other than Dale Baer. Baer worked on countless Disney classics like Robin Hood, The Rescuers, The Lion King, Tarzan, and others. He also did work for other landmark films like Who Framed Roger Rabbit. Turns out Baer also worked in the commercial field for 27 years, which is what led him to this Nintendo-related spot.

If you're a big animation buff, you can no doubt spot the similarities in animation style with this commercial and features like Robin Hood and Who Framed Roger Rabbit. Really makes you miss the old-school hand drawn approach!

Categories: Media


Fri Feb 12 21 05:26pm
Rating: 1

So much to unpack here!

This is probably the best animation I've ever seen from Nintendo of that era. It really renews my decades-old yearning for a traditionally animated Mario movie. Also surprising that this is a commercial for Roses, which wasn't exactly a high-end store chain. It's like Family Dollar having a commercial animated by Don Bluth.

Aside from some minor variations in Princess Toadstool's design, they've really nailed down NOA's take on the look of the Mario cast at this point. They were really committed to Bowser's Super Show design in most forms of media. It's kind of an interesting mindset if you think about it. They started adhering to the Japanese design standards with Super Mario Bros. 3, but for a while they were just like "our Mario Bros have black hair. Our Luigi has green eyes. Our King Koopa is all green and has no hair." That sort of regional deviation of a global franchise is just unthinkable in today's world.

I could watch this commercial a dozen times, studying every frame of animation... and then watch another dozen times, just drinking in all that merchandise both my inner child and outer adult yearn for (and recognizing a few pieces I had growing up).

Wow, that's a pretty rad commercial. The Mario in that commercial almost makes modern-day Mario look bland and corporate.

Wish we had a higher resolution of it... like Darkfork, I'd have loved to take a closer look at the character designs. I suspect Baer took reference from the DIC Mario cartoon and applied a layer of proper design to the characters.

With this animation, it kind of feels like Nintendo x Roger Rabbit.

Stuff like this is one of the main reasons I visit this site Smile

Wish someone could go a full Mario game that looks like this.

Wow really brings me back to my childhood. I was at the tail end of the NES but I remember stuff like this and captain N and the old Valiant comics well.


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