Just yesterday, we were talking about the various ways Nintendo and Illumination are spreading the word on the Super Mario Bros. movie. Now you can add an Amazon collaboration to that list.

If you’ve ordered something from Amazon recently, keep an eye out for a special package. As you can see via the image above (courtesy of C89), Amazon will be sending out some shipments in Super Mario Bros.-themed boxes. While the boxes are made to promote the Super Mario Bros. movie, their design mimics the Question Mark Block found in countless Mario games.

There’s no word on how long this campaign will be running, nor is there any rhyme or reason as to who gets the boxes and who doesn’t. In other words, if you’ve ordered something from Amazon, cross your fingers it shows up in a package like the one above!

Add Comment

Comments (1)


12M ago

I think this is a great marketing campaign by Amazon. It's a fun and creative way to promote the upcoming Super Mario Bros. movie, and it's sure to get people excited about receiving their packages.

I also think it's a great way to add a little bit of joy to people's lives. When you see a question mark block in a Mario game, you know that there's a chance to find something good inside. So, when you see a question mark block-themed Amazon package, it's like a little bit of the magic of Mario has come to your door.

I'm sure this campaign will be a success, and I'm looking forward to seeing more of these creative marketing campaigns from Amazon in the future.