Today, KessCo, a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc. and the Sonic the Hedgehog franchise, marking Kess’ first national licensing agreement with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic Blue Blur and the beloved franchise across a variety of tabletop games, card games and outdoor play items in 2024.

Since Kess’ launch in 2016, it has successfully contributed to innovation in the toy industry through the introduction of its own successful IPs. As it continues to expand, Kess plans to lean more into licensing across its product range, with Sonic as its most iconic video game franchise deal to-date.

SEGA will also be exhibiting at Licensing Expo at Booth O226 from June 13 to June 15, 2023 for those interested in stopping by.

[PR email]

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