LEGO Eggman has started an evil takeover of LEGO HQ, and now you can join him in giving LEGO Sonic a very special makeover, one hashtag at a time.

The gang at LEGO are having a lot of fun with their official Sonic the Hedgehog collaboration, and that’s on full display in today’s new promo video. The video features LEGO Eggman wreaking havoc on the LEGO offices, all in the name of spreading his message and redesigning Sonic in his likeness.

LEGO Eggman is also trying to get the “#MakeLEGOSonicMoreEggman” hashtag off the ground, and he’s looking for fans to start using it. You can find out more on that in the video above.

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