Ralph Lauren Expands in Fortnite & 'Phygital' Boot Launch
The fashion brand expands its Fortnite push
Ralph Lauren just unveiled their immersive branded world within the globally popular online game Fortnite, as well as debuted the ‘phygital’ Polo P-Wing Boot for consumer sale for the first time (first introduced as a concept back in November).
Ralph Lauren will launch its first digital landscape ‘Race to Greatness by Polo Ralph Lauren’ - a unique island designed exclusively in Creative Mode that encapsulates the adventurous spirit of Polo. The in-game architectural and design renderings were inspired from across the world of Ralph Lauren. Ralph Lauren will also be launching a limited-edition collectible ‘phygital’ boot. The Polo P-Wing Boot has come to life as a replica of the digital version shown in Fortnite and will be available exclusively on RalphLauren.com. Both the experience and boot will launch on Thursday, August 3rd.
We are also hosting a global Twitch livestream event with SypherPK in support of this launch on Thursday, August 3rd. The livestream will feature interviews, interactive games, and challenges with streamers and esports stars such as LetShe, Gotaga, Tubbo, Hikakin, and Deansocool.
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