Nintendo has featured a very long list of celebrities in their commercials over the years, and it seems to be a winning strategy. While celebrities endorsements might not come cheap, it appears the reach they have and the ability to persuade consumers warrants the cost.

While we haven’t seen a celebrity Switch spot in North America for quite some time, Nintendo of Australia continues to showcase celebrities from down under. The latest proof of that comes from a series of commercials released in Australia recently, which happen to feature Emma Watkins.

For those who don’t know, Emma Watkins is a former Wiggle and Masked Singer Australia star. Emma has already promoted a variety of Switch games, and now she’s back to spread the word on Pikmin 4.

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