SEGA Unveils First of its Kind Fast. Friends. Forever. Campaign in Celebration of Sonic and all his Fans

Through the power of teamwork, together we can accomplish anything! Today, SEGA launched the new Fast. Friends. Forever. campaign to celebrate Sonic the Hedgehog’s amazing fans. We all know Sonic loves to go fast, but he also appreciates the importance of friendship, teamwork, inspiration, and loyalty. The initiative focuses on how Sonic and his friends demonstrate these values both in and out of the games.

To kick off the Fast. Friends. Forever. campaign, SEGA has created a fun launch trailer featuring original music that celebrates the theme of friendship and our fans, and you can check it out above.

Fast. Friends. Forever. continues throughout the year with a variety of events and activations including:

A four-panel digital comic series by Sonic’s community of friends featuring talented artists from around the world. The first release drops August 9, followed by 14 more issues in the upcoming months.

The Sonic Symphony World Tour featuring Sonic and friends alongside popular music from the games. Tour stops include Los Angeles, London, Paris, Dusseldorf and more! Details HERE.

Season two of TailsTube starring Sonic’s best friend and sidekick, Tails. Get ready for a bunch of new stories that are fun and educational!

A dedicated website showcasing all of Fast. Friends. Forever. activities, as well as character bios, spotlights, digital comics, and more! Details HERE.

In celebration of the Lego partnership, LEGOLAND is offering a FREE kid’s ticket, with purchase of an adult ticket, good at any LEGOLAND Theme Park or LEGOLAND Discovery Center in North America through the end of the year. Terms and conditions apply. For more information, go HERE.

More activations are coming soon so keep an eye on the website and Sonic social channels for future updates.