Major promotions for Mario Kart
3D billboards became all the rage in the last couple of years, as they’re clearly an eye-catching way to get the attention of passers-by. There have actually been some Nintendo-related 3D billboards in the past, with both The Super Mario Bros. Movie and Pokémon Scarlet/Violet appearing on these special displays. Now we can add yet another piece of Nintendo content to the list.
In celebration of the groundbreaking “Mario Kart TM: Bowser’s Challenge” interactive ride at Super Nintendo World, Universal has created an immersive, high-resolution digital spin for one of the largest 3D LED video billboards in Los Angeles.
Located at the intersection of Figueroa Street and Pico Blvd in downtown L.A., this awe-inspiring, eye-catching 50’x 300’ outdoor billboard features original 3D digital animation depicting Mario and theme park guests racing alongside Bowser in a series.