Explorers from across the globe accepted an invitation to create the fairy-tale life of their dreams in Fae Farm, the new cozy farm sim from Phoenix Labs. Released digitally and physically on Nintendo Switch, and digitally on PC via Steam and the Epic Games Store, Fae Farm has been a top sales hit, landing at #1 on the Nintendo eShop for its first two consecutive weeks of availability.

Phoenix Labs celebrated the successful launch of Fae Farm by releasing a new accolades trailer, which highlights the praise received from a number of publications in their reviews of the game.

Fae Farm also hit major mainstream audiences through key retail partnerships with companies such as Arby’s, Dippin’ Dots, Kroger, and Sunright Tea Studio:

Arby’s celebrated the launch with a post on its X channel, a popular outlet for gamers on social.

Dippin’ Dots rebranded three of their popular flavors to celebrate Fae Farm’s launch. Customers can enjoy Cotton Candy Fae Dust, Frida’s Famous Cookies ‘n Cream, and the Blossom Brew Banana Split, and enter for a chance to win a Lunen plushie prize pack, through the end of September.

Kroger is offering Steam codes for Fae Farm for shoppers who earn points at their grocery stores nationwide. Customers can find details at Kroger’s rewards site and on blades that can be found in the ice cream aisle of Kroger-brand stores.

Lastly, starting Oct 18, Sunright Tea Studio will debut the Fae Farm-inspired Jumbleberry Magic drink, infused with blueberries and yogurt, which will be available for a limited time.

With Fae Farm topping sales charts and reaching mainstream awareness, Phoenix Labs looks forward to welcoming more friends to farm and create together alongside the hundreds of thousands of players who’ve already set sail for Azoria.

[PR email]

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