Atari Emphasizes Commitment to Retro Market and Not Wanting to Rival Nintendo
Grandpa is here to stay
Atari, once a gaming giant, is finally back, but it may not be in the way you think. In a recent interview with Gamesindustry.biz, Atari’s CEO Wade Rosen has emphasized that moving forward, they want to focus on the retro market rather than competing with the likes of Nintendo, Microsoft or Sony.
Here’s what Rosen had to say:
“As an organization when I came on board, the question was, ‘What can we do better than anyone else in the world?’ And we’re not in a state to really compete with Microsoft or Sony or Nintendo, nor do we want to. So when we looked and asked what we could do better than anyone, retro was the thing that jumped out to us, at least at this stage in our history. So we just decided to be as great as we could at this very specific thing and that’s what we’ve been focused on.”
As for their new goals, we have already seen some results as the Atari 2600+ came out this month, which is a console focused on emulating 2600 and 7800 cartridges. They plan on not only releasing old games, but also making new ones for the previously mentioned consoles.
But what do you think? Are you happy Atari is back and trying something different? Or would you have rather see them competing with the big three? Let us know in the comments below!
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