Nintendo discusses the many challenges of expanding their business into new regions

There are many parts of the world where Nintendo is a household name, with millions upon millions of people playing their games on a daily basis. Then there are other markets where Nintendo barely has a presence, but Nintendo is working hard to change that situation.

During Nintendo’s investor Q&A, a question came up about the challenges Nintendo faces when trying to expand their business into new regions. Nintendo president Shuntaro Furukawa talked about the hurdles Nintendo has to overcome, such as pricing, and how they’ve been moving to do so. You can see the full question and answer below.